About Us

Longbon & Company is a privately-owned and independent financial services company, advising and managing in excess of £60 million of private client investments. We provide unfettered, unbiased and independent advice to individuals, families and companies. Andrew Longbon established Longbon & Company in 2009 following a 25-year career in the City of London advising and managing client wealth.

Longbon & Company seeks to steer its clients safely through financial minefields by providing clear, concise and reliable advice and execution. We strive to meet the objectives of our clients by judicious management of your assets and with continual appraisal of your circumstances.

Andrew Longbon, Director 

Andrew Longbon has worked in financial services for over 35 years. Andrew started his career by working in the City for various investment companies and has been advising private clients and managing investment portfolios within private banking and stockbroking firms since 1990, wherein he held senior positions.  By bringing this experience and skill set together Longbon & Company was launched in 2009, and since then the firm have won 6 industry leading awards, most recently having been awarded a place in the coveted Citywire New Model Adviser Top 100 for 2020, recognising the very best advice firms from around the country.

“Spending a lot of time with my clients, taking the trouble to understand precisely what is expected from both parties and to nurture both the relationship and the portfolio is the key to Longbon & Company’s success.  It is with this ethos that Longbon & Company has built solid, long term relationships with clients.” Andrew Longbon, Longbon & Company.

Richard Reynolds, Associate 

Richard Reynolds has been working in the financial services industry for over 31 years, having started his career working for Abbey Life in Colchester. After a number of years, he decided that what he wanted to do was to provide a totally client focussed service with the client at the centre of the advice process, and that this could only be achieved by being independent. Richard has since been advising private and corporate clients on all aspects of financial planning for 24 years.

“The most important thing is about taking time with clients and having a genuine interest, not only in their finances, but in the person and the family. Listening, understanding what’s important and guiding them so that a decision is made from an informed position so that, with regular consultation and reviews, I am able to help my clients achieve their goals. Many of my clients have been with me for a long time; we have grown together and long may that continue." Richard Reynolds, Longbon & Company. 

The firm has a clearly defined succession plan. The core elements of the plan are:

1) a stated retirement age of the executive;

2) the nurturing of talent from within so that they are able to undertake a client-facing role;

3) the acquisition of talent from outside to complement those inside;

4) to maintain the status and ethos of a family firm;

5) to rebuke the advances of predator firms.